Jay Z, Beyonce, Kanye West And Other Artists Announce New Streaming Service, TIDAL
On 31 March 2015
Madonna, Rihanna, Beyonce and Jay Z are among the A-List musicians who are co-owners of Tidal, a streaming service being billed as the first artist-owned platform for music and video.
Kanye West, Daft Punk, Alicia Keys, Jack White and Nicki Minaj also were among the artists who announced at a New York City event Monday that they are co-owners of the service that quietly launched in October. Keys said the artists hope Tidal will "forever change the course of music history" and ensure the viability of the industry.
The celebrities — who also included Jason Aldean, Usher, members of Arcade Fire and deadmau5 — stood in a line onstage as Keys spoke to the audience at Skylight at Moynihan Station in Manhattan. Most of them wore black as a sign of solidarity. Keys called the event "a graduation."
Tidal is described as a “platform owned by artists” with the goal “to re-establish the value of music.” Speaking on behalf of the group, Alicia Keys explained, “We want to create a better service and experience for fans and artists. Our mission goes beyond commerce and technology.”
A video proceeding the event featured footage from a recent summit in which the owners of Tidal gathered to discuss their vision. Daft Punk described the group as “the Avengers of Music.”
Jay Z said he hopes Tidal will inspire artists to take more risks creatively. He explained, “Artists come here and start making songs 18 minutes long, or whatever. I know this is going to sound crazy, but maybe they start attempting to make a “Like a Rolling Stone,” you know, a song that doesn’t have a recognizable hook, but is still considered one of the greatest songs of all time, the freedom that this platform will allow art to flourish here”.
Tidal costs $9.99 a month for standard sound quality and $19.99 a month for Lossless High Fidelity sound quality.
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